The Highspitality Group works directly with those who have been awarded a consumption license, along with brands who wish to enter the events and hospitality industry. We assist cannabis brands in aligning with projects that agree with their brand while placing them directly in front of their target audience. We are committed to building a lifestyle brand that encompasses bridging the gap between hospitality and cannabis on every level.
We firmly believe that following the path of public consumption will be the grand finale in the normalization of cannabis in public, but first we need to attract a whole new market. The first thing you learn in the hospitality industry is to observe your guests behavior, all while taking control of the guest experience by providing gracious hospitality and critical information. Our goal is not to attract only seasoned consumers but to reach the demographics the industry isn't currently marketing to.
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